Spring 2007: To SAP or not to SAP ….. Business Drivers

Business Drivers

In the Automotive business arena things were moving fast; the heavily regulated vehicle wholesale and retail market was changing rapidly. Day in and day out, regulators were trying to solve issues and distortions created by old rules and new regulations. The pace of change was relentless and keeping up required a stable, yet flexible, system. This was stretching the capabilities of the old and heavily patched system to the breaking point.

At the same time the whole market shifted gradually from a product and service-centric market, to a customer-centric market. Colmobil needed a mature, rich, and flexible CRM system to grow and support the new business processes essential to effectively manage this change.



Furthermore, Colmobil realized that with almost 20% market share it was going to be very difficult to make a quantum leap in business in the domestic market, so they started exploring opportunities to expand business interests to other countries and other brands.

In the summer of 2007 all three forces, the business, the organizational, and the technological, converged and drove the decision to take the giant leap - not only solve the immediate pain, but to lay down the infrastructure for the future challenges and position Colmobil as the benchmark and leader of the local industry with the best business processes and tools of the trade.

Having explored the drivers internal to them and coming to the assertive decision to go for the “giant leap” rather than incremental improvement, Colmobil now turned to the more external appraisal of SAP itself and the implementation process. In the next posts we’ll share the information Colmobil found out about other SAP implementations. It was pretty scary and a big wake-up call at the time….

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